About

Passion for trading and creating, positive atmosphere and a good dose of humor are what founded YAYA in 1992. Travelling around the globe, experiencing and collecting little treasures are what inspires us to create the collections. Love, laughter and lots of strong coffee are what this company runs on. What we offer is a mix of authentic items. Both feminine and edgy or nonchalant, casual with a feminine twist. Our items are the foundation for every woman’s wardrobe.

East or west, home is best. YAYA is not a person, it’s not an age, it’s not just a great coat. It’s a way of living. And though we like to travel we believe that there is no place like home. This is why we believe in combining clothes with lifestyle products. Our products are a range of vintage & industrial, with a hint of beach life. Free-spirited fun & charming cheerfulness. Our shops are our homes, discover us, be inspired and feel welcome! Find us online wherever you are, or come visit us. We have over 2400 selling points all over the world.

See you in YAYA!

PS – we’re hiring! Visit our jobs page to find out more.